It just needs a simple font, clean shapes, and perhaps a line or two that is visually pleasing. While frills, glitter and holographic confetti are fun, your brand identity doesn’t need all those bells and whistles. It seems obvious, right? A simple black-and-white logo is clean and straightforward. Let’s now look at some other ways to approach logo design. It is rare for consumers to recognize the logos of Nike and Apple at this stage in consumer culture. Apple’s shape is easily recognized by consumers and they know what they are buying. The swoosh is so well-known that most logos don’t even need words.Īpple is another brand that has gained outstanding recognition without using words or color. It’s about the shape and the association consumers make with the logo. The swoosh is not associated with a particular color. It’s basically everywhere–clothing, footwear, gear and advertisements.

They are not only showing simplicity but also a logo that can be used anywhere. It’s no surprise that logos that transcend the boundaries of color are what have made global brands some of their most successful. See more Black and White logos What we have learned about famous black-and-white logos When you’re in need of a type of logo that will look good virtually anywhere, there really is no better option than black and white. It could be printed on a T-shirt, sticker, or Instagram profile. Your logo could be displayed on a wall, featured on a banner, or featured on the car’s window. It’s important to think about all possible places your logo could end up. A black and white logo will be the best option for a brand just starting out, or looking to update its branding. It is much cheaper to print anything in black and white than it is to print in color. They are also cost-efficient and flexible. They are often the most memorable and successful logos.

Sure, flashy logo colors are great when used thoughtfully, but sometimes the most effective, iconic logos are the ones that keep it super simple by employing just black and white.

Are you ready to create the perfect logo in black and white?.

What we have learned about famous black-and-white logos.

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